Popeyes Sunday Classifieds
Sundays are when our biggest competitor shuts down so we saw an opportunity.
We ran job listings in the Sunday classifieds to reach workers with availability, turning a traditional media space into a recruitment tool.
The result? A $3,744 investment that generated $1,773,749 in earned media, proving that smart timing can be better than big budgets.
Press: CNBC, Fox, Business Insider, Yahoo, The Drum, AdAge, AdWeek