Popeyes Pizza Party Crashers
During COVID-19, pizza orders surged as families stayed home - great news for pizza, not so great for Popeyes.
To promote Popeyes Family Meals, we hit the streets and “chased” pizza deliveries, asking recipients if they’d swap their pies for a Popeyes family feast — turning a competitive moment into a bold, real-time trade-up.
Press: AdAge, AdWeek, Muse By Clio, Yahoo, Fox, PR Week