KeyVisualWEBSITE copy.jpg

Shot Caller

Shot Caller

To launch NBA 2K on PlayStation, we tapped into that childhood moment when you weren’t just playing — you were narrating the epic game in your head.

We brought that inner commentary to life, turning imagination into a fully immersive world you can actually feel while you play.

Awards:

Clio: 1 Bronze

ECDs: Daniel Bonder & Dave Brown

CD: Fredrick Nduna & Joel Franke

Copywriter: Gabe Santana