Hottie Sauce

 Wild Meg

We partnered with 3x Grammy winner Megan Thee Stallion to launch a Hottie Sauce made for her Hotties.

To introduce it, we created a modern-day Western where Megan became Wild Meg - facing off against her own alter ego, Tina Snow, the bandit out to steal the sauce. Chaos. Showdowns. A cameo from Frenchie (4oe).

Beyond the film, Megan became a franchise owner, dropped merch, and gave back to Houston with Popeyes.

Teaser Film

Hottie Sauce Promo

theehottiesauce.com

OOH/POP

Press:
AdAge Top 5 Celebrity Meal of 2021, The New York Times, Washington Post, CNN, Business Insider, Complex, BET, Variety, Forbes, Fast Company, People, Thrillist, Billboard, Yahoo, HypeBeast, NPR, Food & Wine, Popsugar, NOLA, Glamour, Vulture, iHeart, AdAge, Adweek, Eater, Delish, Fox Business

CD: Jeff Hodgson, Eliana Ferrer & Tom Francesconi

Creative: Andrew Gonzalez

ECD: Danny Alvarez

Head of Art: Guido Fusetti

Junior Designer: Rebecca Miranda