Save It, See it

 Save It, See It

We found out Instagram quietly rewards the posts you save — the more saves, the more the algorithm sends them soaring.

And that little save button? Suspiciously close to Michelob’s logo.

So we turned it into a rally cry: every time you see women’s sports on your feed, tap the “Michelob logo” (aka save). One small tap, one giant boost for visibility.

Because equality deserves the algorithm on its side.

Awards:

Cannes Lion: 2 Silver 1 Bronze

D&AD: 2 Graphite, 1 Wood, 1 Shortlist

One Show: 1 Gold, 2 Silver, 1 Bronze 

Clio: 1 Gold, 1 Silver

Webby: 1

Press:

Forbes, Serena Williams, People, AdAge, WNBA, Sports Illustrated, CNN, Bustle, ESPN, Yahoo, Anthony Davis, Alex Morgan, Just Women’s Sports, USA Today, Hype Beast, MSN

ECD: Bruno Acanfora & Ariel Abramovici
ACD: Lauren Cooper & Cara Johnsonci
ACD: Andy Tamayo & Alex Allen
Creative: Andrew Gonzalez
Junior Creatives: Jasmine Williams & Tarahgee Morris